Speaker: Janel Miller
University of Wisconsin – Madison
Engineering managers consider communication to be a critical skill for employees. In fact, successful engineers are not only technically competent but also effective communicators. Although writing remains an essential way to disseminate information, technical and business writing frequently fails to satisfy the audience’s information needs or confuses readers with unnecessarily wordy and complex content. In this SEU session, participants will discover how engineers may employ fundamental elements of rhetoric—Aristotle’s appeals to logos, ethos, and pathos—to engage with and persuade readers. With examples presented in the framework of a writing process, participants will also learn tactics to improve the clarity, coherence, and conciseness of their writing.
Handouts and registration emails will be sent to SEU companies on Friday, October 5th.